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/mba

【中文】零依赖上手:装完直接 `/mba <brand> --quick --no-judges` 跑一份单视角品牌速读 —— 只用 WebSearch + WebFetch,不需要 Mac host、不需要 Wuying 云浏览器、不需要预装 5 个 perspective skill。先验证管线再加重。 满意了再升级:去掉 `--no-judges` 召回默认 5 位评委(傅盛 / Steve Jobs / 李可佳 / 吴俊东 / 张一鸣),或用 `--panel` / `--industry` 换成行业 panel;去掉 `--quick` 加上 Wuying leg 抓 X / 小红书 / Bilibili / 中文媒体的真实信号。完整管线输出版本化 Markdown + HTML 报告,含雷达图、异议热力图、影响力构造图、90 天行动建议。适合创始人、品牌/增长团队、 投资人、竞品研究、AI 产品发布前复盘。 [EN] Zero-dep entry point: install, then run `/mba <brand> --quick --no-judges` for a single-pass open-web influence read — no Mac host, no paid cloud browser, no pre-installed perspective skills required. Validate the pipeline first, then scale up. Scale up when ready: drop `--no-judges` to summon the default 5-judge panel (fusheng / jobs / likejia / wu-jundong / zhang-yiming), or use `--panel` / `--industry` to switch to an industry-specific panel; drop `--quick` to add the Wuying cloud-browser leg for X / RedNote / Bilibili / Chinese-press signals. Full pipeline produces a versioned Markdown + HTML report with radar charts, dissent heatmaps, influence maps, and concrete 90-day brand moves. IF user asks "分析 X 品牌的影响力如何构建 / 用 5 个名人评一下这个品牌 / brand review for X / 以 OpenClaw 为例评估品牌影响力 / 让 5 个评委给这个项目打分 / 竞品品牌审计 / 跑一下 MBA" THEN invoke this skill. Router behavior is built in: - If `reports/<brand-slug>/report.md` already exists → EVOLUTION mode (delta research + re-judge changed dimensions, version the report — do not start over). - Otherwise → FRESH mode (full 5-phase pipeline from scratch). Trigger patterns: - `/mba <brand>` — explicit invocation (canonical) - `/mba OpenClaw` — the demo case the skill is built around - `/mba <brand> --quick` — skip Wuying cloud-browser leg, web-only - `/mba <brand> --refresh` — force EVOLUTION mode (or rebuild from scratch if combined with --fresh) - `/mba <brand> --no-judges` — synthesis only, skip the 5-judge panel - `/mba list` — list previously-audited brands and their version counts NOT WHEN: user wants a single perspective (`/fusheng-perspective ...` directly), generic technology research (`/research`), or a one-off web lookup. MBA is the heavyweight multi-agent panel audit — do not invoke it for a 2-line answer.

source: local

本 skill 来源于本机 ~/.claude/skills/mba/SKILL.md，由 pnpm run sync:skills 自动同步。

描述

【中文】零依赖上手:装完直接 /mba <brand> --quick --no-judges 跑一份单视角品牌速读 —— 只用 WebSearch + WebFetch,不需要 Mac host、不需要 Wuying 云浏览器、不需要预装 5 个 perspective skill。先验证管线再加重。

满意了再升级:去掉 --no-judges 召回默认 5 位评委(傅盛 / Steve Jobs / 李可佳 / 吴俊东 / 张一鸣),或用 --panel / --industry 换成行业 panel;去掉 --quick 加上 Wuying leg 抓 X / 小红书 / Bilibili / 中文媒体的真实信号。完整管线输出版本化 Markdown + HTML 报告,含雷达图、异议热力图、影响力构造图、90 天行动建议。适合创始人、品牌/增长团队、 投资人、竞品研究、AI 产品发布前复盘。

[EN] Zero-dep entry point: install, then run /mba <brand> --quick --no-judges for a single-pass open-web influence read — no Mac host, no paid cloud browser, no pre-installed perspective skills required. Validate the pipeline first, then scale up.

Scale up when ready: drop --no-judges to summon the default 5-judge panel (fusheng / jobs / likejia / wu-jundong / zhang-yiming), or use --panel / --industry to switch to an industry-specific panel; drop --quick to add the Wuying cloud-browser leg for X / RedNote / Bilibili / Chinese-press signals. Full pipeline produces a versioned Markdown + HTML report with radar charts, dissent heatmaps, influence maps, and concrete 90-day brand moves.

IF user asks “分析 X 品牌的影响力如何构建 / 用 5 个名人评一下这个品牌 / brand review for X / 以 OpenClaw 为例评估品牌影响力 / 让 5 个评委给这个项目打分 / 竞品品牌审计 / 跑一下 MBA” THEN invoke this skill.

Router behavior is built in:

  • If reports/<brand-slug>/report.md already exists → EVOLUTION mode (delta research + re-judge changed dimensions, version the report — do not start over).
  • Otherwise → FRESH mode (full 5-phase pipeline from scratch).

Trigger patterns:

  • /mba <brand> — explicit invocation (canonical)
  • /mba OpenClaw — the demo case the skill is built around
  • /mba <brand> --quick — skip Wuying cloud-browser leg, web-only
  • /mba <brand> --refresh — force EVOLUTION mode (or rebuild from scratch if combined with —fresh)
  • /mba <brand> --no-judges — synthesis only, skip the 5-judge panel
  • /mba list — list previously-audited brands and their version counts

NOT WHEN: user wants a single perspective (/fusheng-perspective ... directly), generic technology research (/research), or a one-off web lookup. MBA is the heavyweight multi-agent panel audit — do not invoke it for a 2-line answer.